Purchase with purpose not profit
I would walk 500 miles in Patagonia, and I would walk 500 more.
The Proclaimers sang something similar to this in “I’m gonna be (500 miles)” in 1988 and props to you for knowing that. If not that’s okay, because even though most of my friends and I were not even a thought in our parents’ mind in 1988; it’s still a classic.
In our closets and messy drawers that we try to keep clean but never it happens, we all have our favorite T-shirt, pullover, pair of pants or hat that makes a bad day – better. All of these items have a prioritized clean section in my closet for having nothing more to them than being Patagonia.
Before I come across as a crazy person obsessed with Patagonia that will one day name her son Pat and her daughter Agonia, I am simply a huge fan of both their clothing and communication strategies. What more can a college girl dream of?
Yeah, The North Face and other top outdoor brands are cool, but Patagonia is gold. Their clothes are made from certified organic cotton and they reduced their factory locations to around 100 to keep strong relationships with everyone that makes the clothes, according to Outdoor Experience. This allows for a genuine setting at work that is small enough to manage, which avoids the effects of bureaucracy, according to Patagonia’s website. This is exactly what my friends and I want as graduation approaches. I want a company that is both awesome, inspiring and caring! I’m all about that organic life and keeping the wildlife wild.
Patagonia is that brand that makes me want to become a better person all year round. Not only do I look good, I feel good. I don’t feel confident because I’m wearing a high-quality brand, I’m confident because I am wearing a brand that cares about me, the environment and encourages me to be pushing my limits.
Instead of blabbing about how great they are to convince you to buy their products, Patagonia has been encouraging us to connect with environmental action groups for over 40 years. All you do is give a city you would like to connect with and Patagonia will give you main threats affecting that area ranging from: biodiversity, climate, land, water and more.
What may appear to be just a typical outdoorsy T-shirt is actually a product that is saving endangered species, clearing toxic waste from the environment and preserving rivers. Wear that proudly! Buy that proudly! Patagonia is as successful as they are today because they strive off of transparency with their customers, authenticity, size and having the best products inside and out.
Don’t even get me started on their owned media. My goodness gracious their website is phenomenally clean and aesthetically pleasing. Here: https://www.patagonia.com/home/
Am I right or am I right?
The loyalty Patagonia customers reward the company for their corporate social responsibility efforts to align their values with their customers. Millennials pave the way in expectations of and actions for a responsible business, according to the 2017 Cone Communications CSR Study: Consumers Want Brands That Share Their Values and Beliefs.
Other companies can learn from Patagonia and their CSR efforts. This is a huge focus today with consumers. Consumers want social and environmental issues advocated through products. The most important aspect of their values is that Patagonia is not interested to advertise changing these issues just to make money, which is where other corporations fall short. Patagonia is genuine, authentic and found locally at:
- Blue Sky on Broad St.
- Patagonia Atlanta (34 E Andrews Dr NW, Atlanta, GA 30305)
- REI (1800 Northeast Expy NE Atlanta, GA 30329)
I want to give a personal shout out to the “cookies” on my phone that pick up on my internet searches, leading to the constantly advertised Patagonia’s sales and leaving my wallet barren and my closet full. Lastly, I want to thank Patagonia for their wonderful impact on my life; it would be an absolute dream to work for you in your communications department.
Visit https://www.youtube.com/watch?v=YCEaYInJbos to see Patagonia in action!